The Reinhofer Group has been inserted in the agrobusiness area in Brazil since the 50’s, having a story of tradition and sustainability. The group has been noticed by the use of new techniques besides efficiency in profitability and quality of its products as well as the socio-environmental concern. The group activities begun by the cultivation of wheat and rice, followed by cattle breeding and after during the 70’s, the soybeans, corn and barley which have great representation until now. Silvicuture, “Erva-Mate”, Siga and Energy are fields where the group started performing in the last decade. Today the group activities are divided into the following segments: Agriculture, Silviculture, Erva-Mate and Energy.